16 Jun Science of Virtual Events
As companies seek to rebuild their pipeline, it’s unsurprising that virtual events are proving to be very popular. ...
As companies seek to rebuild their pipeline, it’s unsurprising that virtual events are proving to be very popular. ...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] In recent weeks a number of large-scale, high profile Tech events have been cancelled or postponed. This has sent a shockwave through the industry and left many Marketers with a hole in their plans for the first half...
Last year (2018) the average number of people involved in a business purchasing decision rose to 10.2 [Corporate Executive Board research, best known for The Challenger Sale, and now part of Gartner]. This is the highest recorded to date. The change is happening quickly - up from...
92% of Sales & Marketing professionals say that reaching Executives is more important today than it was 2-years ago (ITSMA, 2019). There are many reasons for this, not least the changing nature of decision making within large organisations. But one key challenge still lies in our way...
Several years back I was catching up with a friend who was in IT sales. It was late November and he'd already smashed his target by some margin. Despite his youth he was one of the top performers in his company - a massive business...
There’s a huge advantage that niche players have over larger companies who try to be all things to all people. The first, and most obvious, is focusing on solving one problem really, really well. This means that typically you are best placed to solve that problem for...
Every marketing professional has a list of dream clients. Especially when it comes to high-ticket or enterprise offerings. That's why the promise of Account-Based Marketing (ABM) has become attractive to many B2B marketers. Often reserved for larger companies, ABM is having its moment in the mainstream spotlight. It's...
We recently held a discussion with several senior decision makers and C-Suite executives in operational and finance roles. The topic was around the use of data and its adoption in making board room decisions. According to PWC, one third of executives admit that intuition (or “gut feeling”)...
How do you generate leads in a world where getting the attention of buyers is getting harder and harder? The answer: testing channels in a way that's incredibly value-driven and highly targeted. You know there are many channels you should be testing and new B2B marketing tactics you...
What’s better than (slowly) building your own audience? Borrowing someone else’s. Influencer marketing is a pretty hot buzz word within the marketing industry right now. This is for good reason, as making the right connections with the right people can take your marketing to the next...