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29 May How to Create Content Marketing for Sales Enablement

Posted at 15:35h in B2B Marketing, C-Suite Marketing, Growth, Precision Marketing, Top Insights by James Harris 2 Comments

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"You can do that?" I was asked with surprise. Simply put, the answer was yes. During my time at a particular SaaS company this was probably one of the biggest paradigm shifts I made within the team. Closing the gap between sales and marketing has become...

02 Apr How to Be Valuable to The C-Suite

Posted at 14:23h in C-Suite Marketing by James Harris 0 Comments

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Several years back I was catching up with a friend who was in IT sales. It was late November and he'd already smashed his target by some margin. Despite his youth he was one of the top performers in his company - a massive business...

11 Feb How to Write Effective Email Copy That Converts

Posted at 15:16h in B2B Marketing, Growth, Precision Marketing, Thought Leadership by James Harris 1 Comment

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Email marketing is still one of the most effective marketing channels available in our toolkit. As B2B marketers, there’s a fine art to it that we often miss because we forget about one of the key things when marketing to other businesses. We need to remember...

21 Jan The Essential Guide: B2B Social Media Marketing

Posted at 10:30h in B2B Marketing, Growth, Lead Generation, Top Insights by James Harris 1 Comment

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There was a time where I had a stubborn outlook on social media marketing in the B2B world. I simply thought it didn’t work, that the traditional methods are ineffective for B2B businesses. This was way back in 2011, and my opinion has since changed. You...

07 Jan 7 Elements of the Best Landing Pages

Posted at 10:30h in B2B Marketing, Growth by James Harris 1 Comment

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We’re marketers, and we love data, so let’s start this article off with some statistics to whet the appetite. Did you know that, according to HubSpot, websites with more than 10 landing pages yield 57% more conversions? Interestingly, according to Marketing Sherpa, 62% of B2B companies...

15 Dec How a Cloud ERP Company Generated 6 Figure Pipeline in 8 Weeks

Posted at 10:52h in B2B Marketing, C-Suite Marketing, Case Studies by James Harris 0 Comments

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NetSuite is a unified, cloud business management suite, integrating the power of ERP, CRM and Ecommerce all in a single database. They’ve been named by Gartner as the world’s fastest growing financial management system and provide software to companies such as Hailo, Groupon, GoPro, Mimecast...

08 Dec The Beginners Guide to Business Blogging

Posted at 11:27h in B2B Marketing by James Harris 1 Comment

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Content marketing has been a prominent staple of many B2B strategies over the last few years, and the most foundational component of this is business blogging. Most of us know how effective blogging can be, but many start out by creating a few blog posts, see...

18 Nov How to Generate 6 to 7 Figure Enterprise Sales Using C-Suite Marketing

Posted at 15:40h in C-Suite Marketing, Growth, Sales Psychology by James Harris 2 Comments

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If you’ve ever run digital advertising campaigns then you’re likely aware of the term hyper-targeting. This is where you can be very specific about who sees your offers, and allows you to present a message that will resonate well with your audience. When it comes to...

11 Nov How To Build A Thought Leadership Marketing Funnel

Posted at 12:19h in Thought Leadership by James Harris 0 Comments

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Most marketers begin a content marketing plan in order to drive traffic to their site, generate leads or boost their SEO efforts. These are all very tangible outcomes which is why we often forget the other benefits of content creation and thought leadership. Using content as...

Author: James Harris

29 May How to Create Content Marketing for Sales Enablement

17 Apr 7 Techniques to Quickly Master LinkedIn Marketing

02 Apr How to Be Valuable to The C-Suite

11 Feb How to Write Effective Email Copy That Converts

21 Jan The Essential Guide: B2B Social Media Marketing

07 Jan 7 Elements of the Best Landing Pages

15 Dec How a Cloud ERP Company Generated 6 Figure Pipeline in 8 Weeks

08 Dec The Beginners Guide to Business Blogging

18 Nov How to Generate 6 to 7 Figure Enterprise Sales Using C-Suite Marketing

11 Nov How To Build A Thought Leadership Marketing Funnel