Targeting and connecting with the c-suite is one of the best ways to generate high value leads, but how do you get in front of them in the first place? All across the c-suite, these executives have very limited time to deal with marketers and sales...
The term “content is king” was a term we used to hear all the time. Now it’s a bit of a joker. There’s so much content out there that the whole business blogging scene has become incredibly noisy and saturated. For awhile, content based on thought...
I like to begin many of my articles with harsh statements, so I’m just going to come out with it; most marketers focus too much on quantity instead of quality. The number of leads, traffic and activations we receive always seems to be more important...
We all want to boost the performance of our website. Whether it be to drive more sales, generate more leads or boost some other conversion goal, we’re always looking for ways to increase response. Sure, you could throw more money at your marketing to generate more...
A lot of marketers, whether working in the companies that employ them or external clients, often hear this request on a regular basis; “let’s make this go viral”. Virality isn’t something that you can just create out of thin air. Oftentimes it’s done by chance, and...
A few years ago I interviewed a top performing salesperson at a major software company. He’d just picked up the accolade of top performer for the year. What was interesting was he also scored the lowest score for “likeability” in the annual customer satisfaction survey....
As marketers, we’re constantly drowning in data. For a while the term “big data” reigned supreme, and it’s obvious that there’s not a lack of information and numbers. So what are we lacking? It’s the absence of insights that come from this information that we’re lacking....
What separates the CEO’s, bloggers and other industry leaders who have a huge personal following, are highly respected and whose opinions are sought after by journalists and publications on a regular basis? Why are these people celebrated for their original, high quality content and what...
We all know that getting in front of senior decision makers is a fairly difficult task. As we all know, these executives only spend 2% of their time on vendors. And by vendors, what we really mean is “people trying to sell them stuff”....
