Authenticity, not campaigns

A strategic approach that delivers a long term, defensible position

CxO COMMUNITIES

Shouldn’t a strategic audience be engaged in a strategic way?

All too often senior decision making audiences are engaged in a tactical way. A campaign here, an event there. It’s akin to a doctor heading into town and asking if anybody is sick. The need for your product or service ebbs and flows. Requirements appear and disappear. So if you want to engage this audience, you need to start down the path to a more strategic engagement. One that doesn’t feel like a hit and run. We understand the science of the C-Suite and build private communities for Tech firms that lead to authentic, reciprocal relationships at scale.

“84% of executives say being treated like a person, not a number, is very important to winning their business”

State of the Connected Customer Report, Salesforce 2020

CASE STUDY

Boardroom

SAS Software wanted to engage board-level decision makers in their target accounts in order to secure sign-off for significant investments. We created the Boardroom Club to achieve this goal, designed to engage CXOs of the FTSE350. SAS Software is our first and oldest client having worked with us every quarter since April 2013.

Want to know more?

Arrange a call direct with us to learn more about our approach to building CxO communities. What’s unique about Seraph is the science behind our methodology. It’s been proven across more than 300 projects and nearly 10,000 interviews with the C-Suite. Start your journey by scheduling some time with us today.

WHY COMMUNITIES WORK

Authenticity

C-Suite wants authentic engagement. Not hit and run marketing tactics

Connectedness

Impact of COVID-19. And the desire for belonging and connectedness in 2021

Differentiation

Waning effectiveness of marketing. Commonality of tactics lowers returns