Performance Under Pressure

We are pleased to continue our partnership with Kyle Ryde as he begins his 2026 British Superbike Championship campaign, defending his title.

Kyle represents a rare combination of attributes that define sustained success at the highest level. His performances speak for themselves, but it is his composure, humility and consistency that set him apart. He approaches competition with quiet confidence, executing when it matters and conducting himself with respect throughout.

The new season has opened in emphatic fashion. In the first round, Kyle delivered a clean sweep, taking three wins from three races and establishing an early benchmark in his pursuit of a third consecutive championship. It was a display of control and precision under pressure, combined with the kind of relentless focus that characterises elite performers.

Our association with Kyle began six years ago, following a small but telling moment. During a practice weekend, he offered a lift to a member of our team. It was a simple gesture, but one that reflected the character behind the competitor. That moment marked the beginning of a partnership that has endured as both his career and achievements have progressed.

We are proud to support Kyle and his team as the season unfolds. The opening round has set a clear tone, and the challenge now shifts to maintaining that level of performance over the months ahead.