At Seraph, much of what we do revolves around bringing people together. This month, the Seraph team stepped away from our desks and digital devices to enjoy our annual boat trip in Henley-on-Thames. Set against the backdrop of one of the UK's most iconic riverside locations, the day provided an opportunity to relax, enjoy good food and drinks, and spend time together outside of our usual working environment. While the event was designed to be informal, it also served as an im

For today’s executive leaders, uncertainty has become the norm. From AI disruption and economic volatility to shifting customer expectations and geopolitical change, organisations are being asked to make critical decisions faster than ever before, often with incomplete information and competing priorities. This was the focus of a recent executive roundtable hosted by the Boardroom Club, bringing together CFOs, COOs, and CIOs to explore one of the most important leadership cha

Enterprise marketing is different. Long sales cycles, multiple decision-makers, significant investment, and high-stakes outcomes create a unique environment where traditional marketing and sales approaches do not always apply. Understanding what influences buyer decision-making, builds trust, and accelerates deal conversion remains one of the most important challenges facing B2B organisations today. This is the thinking behind Hidden Edge Club, a growing community created spe

The rapid adoption of AI is creating new opportunities for organisations, but it is also introducing new challenges around governance, security, and accountability. This was the focus of a recent executive roundtable that brought together senior security and technology leaders to discuss one of the defining questions of the AI era: how do organisations accelerate innovation without losing control? A recurring theme throughout the discussion was the growth of digital identitie

Last week, the Seraph team took some time away from meetings, projects, and busy schedules to come together for a summer celebration. The evening was intentionally simple. Good food, a few drinks, and the opportunity to spend time with colleagues outside of the day-to-day demands of work. Yet events like these often remind us of something important: successful businesses are built on strong relationships. In a world increasingly shaped by technology, automation, and digital t

In today’s environment of constant disruption, leadership is no longer defined by strategy alone. It is defined by how organisations respond when faced with uncertainty, incomplete information, and high-stakes decisions. This was the focus of a recent executive roundtable hosted by the Boardroom Club, bringing together CFOs, COOs, CMOs, and CHROs to discuss one of the most challenging aspects of leadership: crisis management and what happens when the plan falls apart. A key t

The relationship between sales and marketing has long been a topic of debate, particularly in enterprise organisations where buying decisions are rarely straightforward. This was the focus of a recent event hosted by the Hidden Edge Club, bringing together B2B sales and marketing professionals to discuss the current state of sales and marketing alignment, and whether organisations are measuring the right things to drive success. The discussion explored the unique challenges o

For years, technology leaders have been expected to speak the language of finance. Increasingly, finance leaders are recognising the need to understand technology and AI-driven transformation too. The result is a more productive conversation focused on value creation rather than cost management alone. This was a key theme of a recent executive roundtable hosted by The Network, bringing together CIOs, CTOs, and finance leaders to discuss AI, technology investment, and business

The challenge facing Financial Services organisations today is not creating an AI vision. It is turning that vision into measurable business value. This was the central theme of a recent executive roundtable hosted by Change Makers, bringing together senior Financial Services leaders from Amsterdam and Brussels to discuss the realities of scaling AI within highly regulated environments. The conversation highlighted a growing challenge facing many organisations. While AI has b

The gap between organisations leading with AI and those lagging behind is no longer theoretical. It is real, measurable, and widening. At the front are companies already attributing up to 5% of EBITDA to AI. At the back are those still hesitating, yet to move beyond early exploration. At a recent Change Makers executive roundtable in Amsterdam, this divide was brought into sharp focus. The conversation centred on what truly differentiates AI leaders from those struggling to g

Across EMEA, one theme continues to surface in conversations with senior leaders: AI is no longer a question of if, but how well it can be translated into tangible business outcomes. Our recent Change Makers AI roundtable in Madrid, delivered in collaboration with Cisco, reinforced this shift. The discussion moved decisively beyond experimentation and into execution, specifically what separates organisations generating real value from those still struggling to scale. The head

High above the City at Tower 42 in London, the Boardroom Club convened Table Stakes, a focused problem-solving session for CFOs and senior finance leaders. The session set out with a clear objective: to examine a single, high‑stakes challenge in depth and surface multiple, practical approaches. The question at the centre of the discussion was a familiar one: how to make decisions with confidence today, without compromising resilience tomorrow. Striking that balance remains a

Earlier we convened a virtual roundtable with senior pricing leaders as part of the Change Makers community. The discussion explored what pricing looks like in a new environment, shaped by artificial intelligence, ongoing volatility, and increasing scrutiny on value. Despite its strategic importance, pricing remains an area with significant untapped potential. Current estimates suggest that only a small proportion of pricing and sales teams operate with real-time, data-led pr

There are two enduring benefits to hosting executive roundtables. The first is the calibre of people in the room. The second is the setting in which those conversations unfold. We recently hosted the Boardroom Club’s monthly dinner at Trivet in London Bridge, a two Michelin‑star restaurant that provided a fitting backdrop for a thoughtful and candid exchange. The session was titled Ready, Fire, Aim. In a landscape defined by uncertainty, traditional models of decision-making,

We are pleased to continue our partnership with Kyle Ryde as he begins his 2026 British Superbike Championship campaign, defending his title. Kyle represents a rare combination of attributes that define sustained success at the highest level. His performances speak for themselves, but it is his composure, humility and consistency that set him apart. He approaches competition with quiet confidence, executing when it matters and conducting himself with respect throughout. The n

B2B revenue models are built around stages, metrics, and conversion rates. This approach is well established, so the measures that underpin it should, in theory, work well. Yet only 10 to 15 percent of MQLs ever convert into real sales opportunities. At the same time, 73 percent of B2B purchases now involve three or more departments and often more than 20 stakeholders. Buyers also tend to form their shortlist very early, with most decisions influenced on day one. In fact, 95

The Hidden Edge Club has announced The Wedding, an event examining one of the most discussed and frequently misunderstood relationships in modern B2B organisations: the alignment between sales and marketing. While executive confidence in this relationship remains high, with many C‑suite leaders reporting strong alignment between their commercial teams, buyer experience data continues to tell a different story. A significant proportion of customers still encounter inconsistenc

Cost to Catalyst brought senior leaders together for a timely executive roundtable examining the role of cyber security in enabling, rather than constraining, AI ambition. The discussion surfaced several powerful observations, including the view that AI ambition is ultimately limited by the maturity of an organisation’s cyber security environment. Leaders also reflected on the growing complexity faced by larger enterprises, and the simple but critical truth that without trust

Recently in Copenhagen, we brought together a carefully selected group of senior leaders for another AI Engine Room session, continuing the series of closed door conversations focused on practical progress rather than theory. The discussion was deliberately grounded. Rather than focusing on emerging tools or future possibilities, leaders examined the realities of delivery. Conversations centred on execution friction, data limitations, operating model constraints, and the incr

As part of the ongoing AI Engine Room series, a recent session in Frankfurt provided another valuable opportunity to move beyond AI hype and focus on what it truly takes to deliver measurable business value. Bringing together senior executives from across technology and people leadership, the discussion centred on the widening gap between AI ambition and execution. What made this session particularly impactful was the openness in the room. Leaders spoke candidly about the rea