There was a time where I had a stubborn outlook on social media marketing in the B2B world. I simply thought it didn’t work, that the traditional methods are ineffective for B2B businesses. This was way back in 2011, and my opinion has since changed. You...
We’re marketers, and we love data, so let’s start this article off with some statistics to whet the appetite. Did you know that, according to HubSpot, websites with more than 10 landing pages yield 57% more conversions? Interestingly, according to Marketing Sherpa, 62% of B2B companies...
NetSuite is a unified, cloud business management suite, integrating the power of ERP, CRM and Ecommerce all in a single database. They’ve been named by Gartner as the world’s fastest growing financial management system and provide software to companies such as Hailo, Groupon, GoPro, Mimecast...
Content marketing has been a prominent staple of many B2B strategies over the last few years, and the most foundational component of this is business blogging. Most of us know how effective blogging can be, but many start out by creating a few blog posts, see...
If you’ve ever run digital advertising campaigns then you’re likely aware of the term hyper-targeting. This is where you can be very specific about who sees your offers, and allows you to present a message that will resonate well with your audience. When it comes to...
Most marketers begin a content marketing plan in order to drive traffic to their site, generate leads or boost their SEO efforts. These are all very tangible outcomes which is why we often forget the other benefits of content creation and thought leadership. Using content as...
We’re strolling through the final quarter of 2014 and we’ve spotted several thought leaders share insights on trends and strategies that are going to be big in 2015. So we’re asking the question, why wait until then? There’s a lot of content flying around on these trends,...
As a marketer you’re already fully aware how generating high-quality, qualified B2B leads is a tough thing to do. Keeping the sales team happy means handing over only the people who are most receptive in learning more about your product or service. And when you’ve generated...
Business development is a title that many salespeople have adopted due to how much cleaner it sounds. Many believe “sales” is dirtier and cling on to the business development title instead. However, as Andrew Dumont has illustrated in the past, there’s a vast difference between sales...
Value means a completely different thing to the C-Suite than it does to the rest of us. To them, value means insight. The kind of insight that challenges their perspective on business and the way they run it. This kind of insight can be created by...
