Do authenticity, not campaigns
A strategic approach that delivers a defensible position
CxO COMMUNITIES
Shouldn’t a strategic audience be engaged in a strategic way?
All too often senior decision making audiences are engaged in a tactical way. A campaign here, an event there. It’s akin to a doctor heading into town and asking if anybody is sick. The need for your product or service ebbs and flows. Requirements appear and disappear. So if you want to engage this audience, you need to start down the path to a more strategic engagement. One that doesn’t feel like a hit and run. We understand the science of the C-Suite and build private communities for Tech firms that lead to authentic, reciprocal relationships at scale.
“84% of executives say being treated like a person, not a number, is very important to winning their business”
State of the Connected Customer Report, Salesforce
We worked with Cloudera during the pandemic (we know, it was a while ago) and while everyone else offered wine tasting to entice executives to their roundtables, we took a different path: to fix a business issue. Great topics and great guests led to great results. And those results have continued to this day both in virtual and in-person.