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Do business, not wine tasting
An intelligent approach that’s proven and differentiated
CxO ROUNDTABLES
Shouldn’t a strategic audience be engaged with strategic questions?
64% of all B2B deals are signed off at a C-Suite level, so they don’t attend meetings for the fun of it. If they’re the Hollywood star, you’d better be the Producer with a new idea, and not someone who just wants to buy them a drink. This involves a combination of bespoke research, in-depth phone interviews and an industry report to build engagement before the roundtable takes place.
“A very successful project with a number of high quality sales opportunities. I can't recommend Seraph more highly”
Caitriona Snell, Senior Marketing Manager EMEA, Cloudera
We worked with Cloudera during the pandemic (we know, it was a while ago) and while everyone else offered wine tasting to entice executives to their roundtables, we took a different path: to fix a business issue. Great topics and great guests led to great results. And those results have continued to this day both in virtual and in-person.
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