Science of Summer
- jh9488
- May 7
- 1 min read
Not one of the top 20 most requested holiday dates falls during the summer period. A finding that challenged long held assumptions and sparked a lively and engaged discussion around how the season is perceived in professional and executive settings.
Conventional wisdom often suggests that summer should be avoided for events, marketing activity, and senior level engagement. The data, however, told a very different story. Rather than being off limits, summer presents an opportunity when approached with intention and informed planning.
What became clear during the workshop is that success is rarely down to timing alone.
Factors such as the choice of date, the specific day of the week, the venue, the topic, and even the channel used for invitations all play a critical role in driving attendance and engagement, particularly among executive audiences. When these elements are aligned, summer events can deliver strong participation, meaningful conversation, and high levels of impact.
For organisations seeking to engage senior leaders, challenge assumptions, and optimise marketing and engagement strategies, the message was clear. With the right structure and insight, summer can be a powerful window for connection, thought leadership, and strategic dialogue rather than a period written off by habit.
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