“Of the top 20 most popular days to take holiday, not even one of them is over the summer break”
PeopleHR Report
Most marketers avoid the summer months on the premise that people are away. It’s an easy argument to buy into because almost everyone believes it. But the data disagrees. Only 16% of people are away at any one time during the summer.
There is a convenient upside to this belief. Because everyone avoids summer, it’s a great time to run executive events. Over the last 13-years, Seraph has delivered executive roundtables throughout the summer and consistently seen attendance rates that are 18% higher than the average.
But there is a formula to summer events. Dates, days, venues, messaging… join us as we unpack the do’s and don’ts of running executive roundtables during the summer.
1
“The average UK summer holiday is 8.7 days, which is 15.5% of the 56 days available" [Statista, 2025]
2
“Based on 3,000 responses, none of the top 20 most requested holiday dates is during the summer” [PeopleHR, 2024]
3
“September has 2.7 times more business events than July and August combined”
[Eventbrite, 2025]
An interactive workshop that shines a light on the science of summer events
23rd May 2025 // 11-12PM UK / 12-1PM CEST
Join 8 other B2B Marketing professionals across ABM, Enterprise, Field Marketing and other related areas for a workshop led by James Harris, Founder of Seraph Science, who has 20+ years of knowledge on executive engagement.
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 (0) 7889 092 241
ted.sami
@seraphscience.com
Contact
Ted Sami
Senior Client Manager