Shouldn’t a strategic audience be
approached with an informed opinion?
All too often senior decision making audiences are engaged in a tactical way. A campaign here, an event there. It’s akin to a doctor heading into town and asking if anybody is sick. The need for your product or service ebbs and flows. Requirements appear and disappear. So if you want to engage this audience, you need to start down the path to a more strategic engagement. One that doesn’t feel like a hit and run. We understand the science of the C-Suite and build private communities for Tech firms that lead to authentic, reciprocal relationships at scale.
“The likelihood of a purchase decision is now <30%. If you win one in four deals, your closure rate is actually 7-8%“
State of the Connected Customer Report, Salesforce 2020